Sydney based industrial designer Bruce Hanlee launched TwoWheelCool (TWC) in 2012 with his first cycling accessory called airhead, a spikey looking silicon liner for your helmet to give you more ‘air in your hair’, or rather to eliminate helmet hair. Spurred on by local importer Eureka (who also look after Nutcase helmets), TwoWheelCool have been expanding its lineup of bike accessories, such as the TWC silicon toecaps, and now reaches an international market.